curated project commemorating the 50th anniversary of 1968 in dc

dedicated to bobby r. hale
27 jan 1968 & oldsmobile '68 sit-in ad

27 jan 1968 & oldsmobile '68 sit-in ad

#OTD Saturday 27 January 1968 the above full-page ad was being readied for publication in the Hilltop, Howard University's weekly newspaper.  The advertisement was part of GM's "youngmobiles" advertising campaign that sought to appeal to college students. This ad sought to appropriate the activism that was taking place on campuses throughout the U.S. and market it toward car consumption. However, for Howard students, the preferred place to 'sit-in' was inside administration buildings.

Here's the text of the ad:

"You're looking at the sweetest place for a sit-in--Olds 4-4-2.
This is the scene:
Louvered hood up front.
Crisp sculpturing in the rear. Rally stripe and Custom Sport Wheels available in between.
And what gleams beneath that rakish afterdeck? Two telltale flared exhausts that give voice
to as 400-cube, 4-barrel, 350-hp Rocket V-8.
And look where you live in foam-padded bucket-seat comfort.
The center console is also available, as is the clock tach engine gauge Rally Pac.
And with all the new GM safety features, including energy-absorbing steering column, 4-4-2 is the greatest sit-in you ever sat in."

"Olds 4-4-2--one of the youngmobiles from Oldsmobile--named Top Performance Car of the Year" by CARS Magazine."

Please comment below. Do you remember this ad? Did you have a '68 Oldsmobile? You may comment privately here.

Photo source: Courtesy Moorland-Spingarn Research Center, Howard University. Hilltop 16 February 1968. 



28 jan 1968 & lincoln temple congregational church

28 jan 1968 & lincoln temple congregational church

26 jan 1968 & smith-mason gallery

26 jan 1968 & smith-mason gallery