29 april 1968 & general electric ad in hilltop newspaper
#OTD-ish 29 April 1968 Howard University students saw this ad in the Hilltop newspaper. It states:
"There are no whites working at GE. No blacks either. Just people. And we need more.
People qualified by talent and training. Nothing else. Because at General Electric, it's the man, and what he can do, that counts--not the color of his skin.
People who are no satisfied with the past and want to do something about the future. People who look for and recognize good opportunities. Equal opportunities."
"If you've got the talent, training and ambition, you've got all we want. It's that simple. It generally is when you put things on a people-to-people basis--which is the way we like to do things here at AEG. Why not fill out the coupon, attach an outline of your education and professional experience, and mail to the location of your choice."
Please comment below. Do you remember seeing this ad? Did you work for GE after graduating from college? What do you think of this ad? What are the different racial and gender politics at play here? You may comment privately here.
Photo source: Courtesy of Moorland-Spingarn Research Center. Hilltop newspaper. Howard University. 19 April 1968.
For a similar ad from Oldsmobile that also appeared in the Hilltop, click here.