dc1968

curated project commemorating the 50th anniversary of 1968 in dc

dedicated to bobby r. hale
19 September 1968 & afram house ad in hilltop

19 September 1968 & afram house ad in hilltop

#OTD-ish 19 September 1968 Howard University students saw this ad for Afram House. The ad states:

“A lot of people go around saying ‘Black is beautiful’. Afram House did something to make it true.”

“Afram House created new specially prepared products for your hair, face and body. New cosmetics for darker skin tones with you in mind. There are 50 different Afram House products from which you may choose. Even exciting Soul Brother products for men. Every one comes with a money-back guarantee. Every one will make you even more beautiful. Black and beautiful.

The products were available at the Howard University Bookstore.

Blanche Dorothea Jones Calloway (9 February 1902 - 16 December 1978), most known as a performer, bandleader and activist, founded Afram House circa 1968 as a mail order company.

Your comments are welcome below. Do you remember seeing this ad? Do you remember the cosmetics and wearing apparel? Did you see the products at the bookstore? Did you order them via mail order? Did Calloway or a representative ever visit the campus? Do you have a photograph of you wearing the cosmetics and/or the clothes? You may comment privately here.

Photo source: Courtesy Moorland-Spingarn Research Center, Howard University. Hilltop April 1969.
Henry Louis Gates and Evelyn Brooks Higginbotham, eds. Harlem Renaissance Lives from the African American National Biography. Entry on Calloway written by Shennette Garrett.

20 september 1968 & rosemary reed 2

20 september 1968 & rosemary reed 2

18 september 1968 & oil company ad in hilltop

18 september 1968 & oil company ad in hilltop