20 september 1968 & rosemary reed 2
#OTD 20 September 1968 Rosemary Reed, founder and owner of Toast and Strawberries (Connecticut Ave & R St NW), was most likely in her boutique helping customers. Reed sold quantity buttons, posters, dresses, jewelry, baby back carries and gifts for men. In addition to ready made buttons and posters “for every occasion,” customers could also order custom made buttons.
Your comments are welcome below. Did you, a family member or neighbor know Rosemary Reed? Did you shop at Toast and Strawberries? Did you work at Toast and Strawberries? Were you a student designer who got your first break at Toast and Strawberries? Were you an organization that worked with Reed on a fashion show? Do you have something that you bought from the boutique in your collection? You may comment privately here.
Photo source: Courtesy Vernard Gray, photographer. c1968. Please note that Vernard Gray owns the copyright for this image. To see more of his images from 1968, check out his Spring 1968 Photography Project.
Dara Elasfar, "Washington boutique owner, dies at 78," Washington Post 20 August 2017.
Cynthia Luessenhop, "The Boutique as Theater," Staged By Rosemary Reed, Mars 14 Years in Business North of Dupont Circle NW, Washington Post 15 December 1980.
Mary Ann Seawell, "Toast and Strawberries Show: Young Fashion Has A Beat," 21 April 1967.
"Novel Store Name," Washington Post 15 December 1966. Gives address at 2009 R St NW.
"Fashion Show," Washington Post 7 April 1968.